Exploring and Evaluating Generative Artificial Intelligence, Number Two…

ChatGPT is not the only flavour…

ChatGPT is the AI offering from OpenAI and is probably the most talked about Bot since its launch last year – however it is not the only one so today I am going to compare it with Writesonic and see how they handle a piece of promotional writing. I still work 2.5 days as a manager at a gelato and pudding factory – sounds great unless you are diabetic like me. Anyway, we are trialling some new gelato flavours and I thought it a good moment to see how an AI generative writer might handle promoting this.

ChatGPT

Having no idea what might emerge, I started by putting a very simple prompt in “Promote a new gelato flavour – Caramel Popcorn Gelato” and this is what emerged a minute or so later.

“Introducing the newest addition to the world of gelato: Caramel Popcorn Gelato! This delectable treat is the perfect blend of sweet and savoury, with creamy caramel gelato swirled with crunchy popcorn pieces.
One spoonful of this delicious gelato and you’ll be transported to your favourite movie theatre, with the aroma of freshly popped popcorn and the indulgent taste of caramel. The creamy texture of the gelato perfectly complements the crispy texture of the popcorn, making for a truly delightful dessert experience.
Whether you’re looking for a sweet treat to enjoy on a warm summer day or a cosy dessert for a movie night in, Caramel Popcorn Gelato is sure to satisfy your cravings. So go ahead and indulge in this delicious new flavour – you won’t be disappointed!”

I have changed the spelling of Flavor to Flavour but otherwise, this is straight from the horse’s mouth and for so little guidance, is a pretty remarkable effort in just 128 words. As a marketing piece it leads straight to the movie/popcorn evocation as well as describing the mouthfeel and flavour.

Writesonic

The process of specifying and even joining the bot service was much more complicated – it assumed that I was a business user and gave me 10,00 free words to trial the product. Then it asked for a Subject for the piece and offered to search for Keywords if I did not supply them, which I did – the name of the flavour, it asked d what sort of Tone the piece should have of which I picked Excited, and it then generated Ideas for the article followed by a default three Outlines for an Article. I could have had more outlines but reading through the three that was quite sufficient and I then had a chance to add or remove the ten or so points that the article would consist of and I narrowed it down to five points – the rest would be useful further along in the promotion. Finally I pressed Generate and in short order got my article. I had tried to indicate a length of 130 words to be compatible with ChatGPT but Writesonic did its own thing – 465 words which together with the preliminary stages, reduced my 10,000 words to 9,271. Here it is, complete with photo and in the style of a blog post article:

A Delicious Breakthrough: New Caramel Popcorn Flavour Gelato

As a gelato lover, I’m always on the lookout for exciting and unique flavours to try. So, when I heard about the new caramel popcorn flavour gelato, I couldn’t wait to give it a taste. As soon as I took my first spoonful, I knew that this flavour was going to be a game-changer. In this blog post, I’m going to share my thoughts on this delicious breakthrough.

The Inspiration Behind the Creation of the Flavour

What inspired the gelato makers to create a caramel popcorn flavour? The answer is simple: the love of movies. Think about it, what’s a movie without a tub of popcorn? And what’s better than caramel popcorn? That’s right, a caramel popcorn flavour gelato!

The gelato makers wanted to create a flavour that would bring the movie theatre experience to your taste buds. They experimented with different combinations of caramel and popcorn, trying to find the perfect balance. They wanted to create a flavour that was sweet and buttery, with a hint of saltiness. After many attempts, they finally found the perfect recipe.

How to Pair the Caramel Popcorn Flavour Gelato

Now that we know the story behind the creation of the flavour, let’s talk about how to pair it. The caramel popcorn flavour gelato is perfect for those who love sweet and salty combinations. It’s a great flavour to enjoy on its own, but it can also be paired with other flavours to create a delicious dessert.

One of my favourite ways to enjoy the caramel popcorn flavour gelato is to pair it with a chocolate flavour. The richness of the chocolate complements the sweetness of the caramel, while the saltiness of the popcorn adds a nice contrast. Another great pairing is with a fruit flavour, such as raspberry or strawberry. The tartness of the fruit provides a nice balance to the sweetness of the caramel popcorn.

Conclusion and Final Thoughts on the New Flavour

In conclusion, the new caramel popcorn flavour gelato is a delicious breakthrough that’s perfect for movie lovers and gelato enthusiasts alike. The gelato makers behind this flavour deserve a round of applause for their creativity and dedication to bringing new and exciting flavours to the table.

If you haven’t tried the caramel popcorn flavour gelato yet, I highly recommend giving it a taste. It’s a flavour that will take your taste buds on a journey and leave you wanting more. So, go ahead and indulge in this sweet and salty treat – you won’t regret it!

CTA: Head to your nearest gelato shop and try the new caramel popcorn flavour gelato today!

Which was best?

ChatGPT did an amazing job for such a skinny prompt, but I can see that Writesonic would deliver a much more refined article with a lot more options to craft the result, which was fully SEO optimised, for those of you with a nerdy disposition.

To conclude, I am going to show you another gorgeous image generated by Midjourney AI bot from the prompt “Wild Rose and Lonicera in the style of Tenniel –version 5 –tile”…